UrbanNest Realty

Challenge

• Site visits unverified — agents claimed visits with no way to confirm location or timing
• Buyer conversion and listing acquisition tracked the same way despite different processes
• Lead source attribution lost — inquiries from portals, referrals, and walk-ins all entered the same bucket
• Deal values unreliable — asking prices, offers, and final prices not tracked as they evolved

Solution

UrbanNest separated buyer and listing workflows into two pipelines with GPS-verified site visits for full field accountability. Deal amount history tracked value evolution from asking price through negotiation to close, and lead tags enabled full source attribution across portals, referrals, and walk-ins.